In the first quarter of 2014 we have two main aims. Marketing and Rubbish Collection
The first is to help promote West Hampstead as a place to do business and a place for consumers to come and spend more of their money. The first prong of this campaign is to create a set of very short videos for a dedicated You Tube channel. Rather than try and tell the whole story of what makes West Hampstead great in one long film, we’re going to try and capture different aspects of the area in a series of video bullet points. These can be pushed out to the press, to businesses thinking of moving here and will be also be easily discoverable by people searching for more info on the area. Committee members Andre and Duncan are taking the lead on this.
Status: We are talking to filmmakers, and starting to develop the various different strands. Members who’d like to make suggestions can do so over in the relevant thread on the Forum.
The second aim is to try and improve the streetscape in West Hampstead. We’ll be working on this throughout the year, but we want to start with the litter problem. Since Camden council took action in the last quarter of 2013, things have improved. Nevertheless, bags of rubbish on the street seem to be a regular feature of West Hampstead. Committee members David, Duncan and Andre are taking the lead on this.
Status: The committee has already met with Gary Borg, our local streets and environment officer, and we are in the process of arranging meetings with the other relevant people at Camden to understand how local businesses and the council can work together to improve this. There are encouraging signs, but this is ultimately going to be something we all have to take responsibility for.
We’re still on the lookout for a PR professional to take on the role of promoting West Hampstead more generally. Getting ourselves talked about more can only be a good thing. Jonathan is taking the lead on this. If you would be interested, or know someone who might be, please let him know: firstname.lastname@example.org.